What is Home Staging?


Home staging involves preparing your property for sale by organising your furniture and soft furnishings in a manner that best presents your home and showcases its best features. By staging your home, you offer a neutral canvas that lends itself to the imagination of potential buyers, helping them to envision their own life in your home without distractions of your own personal items.

Whilst you may love the children's paintings attached to your fridge, or the photographs of your dog in the living room, they will cloud the judgement of those viewing your property and potentially affect their ability to view the property's features. Home staging will help you to present your home as the versatile property it is, ready for new buyers to put their own stamp on it.

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When your property goes on the market, the ultimate goal is to sell as quickly as possible for the best price. Staging your home is the ideal way to do this as it will help to reflect your home in its best light and in turn see an increase in interest from potential buyers.

According to other leading estate agents, staged homes don’t just secure more viewings and offers,  they also command a higher asking price. In fact, research suggests that they could sell for a huge 8% more than homes that are put on the market with little to no consideration of their internal appearance. 
So what do you need to consider when it comes to home staging before putting your property on the market?

1.    Home Staging Consultation

A consultation will involve a 1-2 hour assessment of both the interior and exterior of your home to look at every aspect of the property, from the décor to the soft furnishings, through the eyes of a prospective buyer. This room by room assessment will offer advice on what can be done to improve curb appeal and maximise your market potential.

2.    Dressing Day

Invest in a Dressing Day where interior stylists will come to your home to optimise its appearance using furniture, mirrors and soft furnishings in preparation for those crucial photos. 

3.    Decluttering service

Less is definitely more when it comes to selling your home. Potential buyers need to be able to see what the home is like without the distraction of a lot of furniture. It can be easier to have someone cast a neutral eye on your property to suggest how you can best achieve this and create that neat, spacious look that will appeal to potential buyers.

4. Consider storage 

Alternatively, if you would prefer to create extra space by removing large items of furniture, renting a storage space is a simple solution. They are inexpensive, and can be used to store excess furniture and other larger objects. With your home a little clearer, you can organise it more to appeal to your buyers.
5.    Soft Furnishings and Accessorising 
Soft furnishings and accessories help to create a welcoming and homely feel in any room. By adding a splash of colour, dressing a window, or accessorising a space you can make the room look stylish and sophisticated. 

6.    Decorating

A fresh coat of paint will help to bring any room to life. Try using light and neutral  colours like white and cream, staying away from darker colours.

For more information about home staging and other methods to help prepare your property for sale contact our property experts today on 01202 612626 ​​​​​​​